There are many opportunities for business through the African Continental Free Trade Area (AfCFTA) that small businesses in African countries can take advantage of. The AfCFTA can help to boost industries, create jobs and increase investment, starting with small businesses, as it has for large businesses.
Ethiopia has vast business opportunities as a growing economy in the north east of Africa, with a five-year GDP growth from US$74 Billion in 2016 to US$95 Billion in 2019. According to UNCTAD's World Investment Report 2020, FDI inflows to Ethiopia decreased to USD 2,5 billion in 2019, compared to USD 3,3 billion in 2018 (-24%).
East Africa has some of the most influential brands in Africa, and more so, most African female Influencers are from East Africa. One notable influencer from East Africa is Nasra Abdulkadir Ahmed (a.k.a @Nasraabey). Nasra Abey, a Professional Makeup-Artist, based in Nairobi, Kenya, an Instagram Influencer, with 260,000+ followers.
Rwanda's economy has grown at a steady rate of around 10% annually for the last two decades. According to the World Bank, the country's gross domestic product has moved from US$8 billion in 2017 to $10 billion in 2019. This impeccable growth has made Rwanda one of the most attractive places to start a business.
Cabanga Media Group publishes of thoughtful economic and business commentary magazines and online media, in several African markets, that include South Africa, Botswana, East Africa Community, Ethiopia, Egypt, Nigeria, and Zambia.