(Zambia) - There is a city in the south of Zambia; a city of the future, called Choma. It has the profile of a city ready for rapid development, and hosts lucrative resources, and is populated by a people willing to relate.
(Zimbabwe) - In Brand Ideology, Oysters and Posh are brands that work together to use relational techniques with consumers in a cloak and dagger game that results in growth in influence and in sales.
(Zimbabwe) - That’s what happens to a lot of brand identities, especially when it comes to colour. I was going to do a logo face/off between the ZB Bank and NBS logos, but decided to also review a few other players in the banking industry, with a focus on colour.
Globally, Starbucks has a policy of writing their customers’ names on each order placed, and in some countries, they now have gone a step further to misspell one’s name as a branding strategy.
Cabanga Media Group publishes of thoughtful economic and business commentary magazines and online media, in several African markets, that include South Africa, Botswana, East Africa Community, Ethiopia, Egypt, Nigeria, and Zambia.